BA4590 - Global Marketing Strategy, Spring 2008
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Global Marketing StrategyProfessor Haiyan Hu Business Administration Course Structure: Hour long classes - three times a week |
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Course Description
This course provides an overview of various issues involved in global marketing. It introduces analytical approach to strategic marketing problems facing the firm competing in global market. The course emphasizes key analytical and decision-making frameworks concerning the global marketing environment and the marketing mix and their impact on the firm’s performance.
Course Contents
Copyright 2008,
by the Contributing Authors.
Cite/attribute Resource.
factadmin. (2008, May 29). Global Marketing Strategy. Retrieved November 23, 2009, from Free Online Course Materials — USU OpenCourseWare Web site: http://ocw.usu.edu/business-administration-1/global-marketing-strategy.
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Creative Commons License.
